State · Priority · Focus

Busy is not the same
as effective.

The limiting resource isn't time.
It's the state you're in when you use it.

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Threaxe

A rigorous programme.
Not another course.

Most executives don't have a time problem. They have a condition problem. Decisions pile up. Attention fractures. The agenda fills itself. And somewhere in the middle of all that, the things that actually matter get pushed to next week.

Threaxe works with directors and senior leaders who operate under sustained pressure and want to change how they perform — not just how they plan. Built on evidence, not on theory, and designed to produce results that last beyond the final session.

01 · State
State
You can't manage time well from a depleted state. Performance starts here — before the calendar, before the to-do list.
02 · Priority
Priority
20% of what you do drives 80% of your results. The rest is activity. Knowing the difference is the work.
03 · Focus
Focus
Attention is finite. Most organisations treat it as if it weren't. It's the one advantage that can't be delegated or automated.
"The urgent shouts. The important whispers. And if you don't know what matters, the urgent always wins."
Stephen Covey · First Things First, 1994

The interesting thing always seems to be happening somewhere else. The phone didn't invent that feeling. It just put it one tap away.

"Being present and focused now takes Herculean effort."
Seth Godin · Seth's Blog, 2026
Services

Three ways to engage.

Every engagement begins with a frank assessment of where things actually stand. The goal is behavioural change — not a better-informed status quo.

01
Executive Talk
45–60 minutes · Leadership teams
A direct, evidence-based session on personal effectiveness and sustainable leadership — built for senior audiences who've sat through enough inspirational talks to know the difference.
Participants leave with a sharper diagnosis of where they're losing ground, and specific changes to how they manage attention, agenda, and decisions.
Check availability
02
Leadership Programme
12 weeks · Hybrid · 4–8 executives
A structured programme across three phases — Diagnosis, Change, and Consolidation — for executives who want to work differently, not just think differently.
Twelve weeks in, each participant operates differently — not a set of notes from a course, but a genuine shift in how they handle attention, priorities, and pressure.
Request a call
03
Executive Advisory
Bespoke engagements · SMEs and corporates
For leadership teams that need a senior external voice — someone with real operating experience, not just a framework to sell. Strategy, structure, and difficult decisions.
Engagements end with clear direction, an aligned team, and decisions that have actually been made — not a deck that sits in a shared drive.
Request a call
Background
Juanjo Marín

Juanjo Marín

Management Consultant · Facilitator · Speaker

Thirty years in senior management across Spain, Germany, and Portugal. Degrees in Business Economics from UIC and UNED; PDD from IESE Business School.

Associate Professor of Entrepreneurship and Strategy at IQS (Universitat Ramon Llull) and UIC Barcelona since 2018. Since 2021, he has worked directly with leadership teams across food, FMCG, and engineering as a consultant and facilitator.

Threaxe is the product of that experience — what actually works when the pressure is real and the margin for error is small.

Contact

If it sounds relevant,
let's speak.

Email juanjo@threaxe.com
Phone +34 673 333 282